As the retail industry continues to evolve in the wake of the pandemic, it is essential for retailers to stay ahead of the curve and meet the needs of the post-pandemic shopper. Tony Boncore, one of Honeywell’s retail experts, has identified the biggest change that will impact retailers in 2023: consumers. With easy access to information and options, shoppers have become more demanding and expect their needs to be met immediately.
In order to adapt to this new normal, retailers must adopt a unified commerce approach. This means meeting customers everywhere, from stores to websites to social media channels, with consistently excellent shopping and buying experiences. Additionally, retailers must minimize friction in all areas, from the salesfloor to the checkout experience.
To sustain or grow brick-and-mortar sales, retailers must invest in technology that enhances the frontline worker experience. This includes equipping salespeople with the technology they need to deliver a great customer experience and mimicking the personal devices workers use every day.
Finally, retailers must recognize that their employees are shoppers, too, and understand the shopping experience. By investing in in-store technology, retailers can align everyone’s expectations and drive productivity.
By taking these
steps, retailers can ensure they are ready to meet the needs of the post-pandemic shopper.
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